From Concept to Completion and Beyond
Plus Advertise your Small UK Business for FREE
With the help of Club Entrepreneur.
At the beginning of 2008 I attended a Club Entrepreneur meeting in the Arora Hotel Crawley where we were asked to think up an idea to bring back to the next months afternoon session “Ideas into action”.
For some time I had been playing with the idea of a special search engine but was not sure how to progress the idea. The concept of “ideas into action” was to take an idea from feasibility study stage to actual product whilst checking
1 Is it marketable?
2 Why will it work?
3 Why will it not work?
4 How can I promote it?
With this in mind I drew up the mock up idea and set about creating a web site that I could show to others for feedback. By the time of the next meeting I had already got a working model of the website that although very basic tested out the concept.
By the end of the meeting it was obvious from the response of fellow club members that the concept could take off for the following reasons.
1 It will be very easy to spread the word through local networking associations that I have links with
2 It is very simple and user friendly
3 There are no set up or marketing costs involved
4 It can be promoted by making it the home page of all my IT clients and by using ecademy.com marketplace. As I am already a member this would not cost me anything.
Encouraged by the feedback from the Club Entrepreneur “Ideas into Action” afternoon session I decided to launch the website.
Nearly Two Years later with additional features being added I have now exceeded 220,000 visits and those clients who use it would not now go back to Google or Yahoo etc.
The growth has been created by Viral Marketing at no cost whatsoever. This was achieved by making it the home page of clients whose Husbands, Wives, Children etc spread the word. The site is now achieving 10,000 visits a month and this figure is growing month on month.
Prime space is available for rent on the main page and additional advertising is available within the one stop link shop which contains 20 categories and at the moment over 100 websites. I am not aware of any other product that offers 12 search engines and over 100 dedicated websites in one place.
The site works by offering you “THE ULTIMATE SEARCH” where you have 12 search engines to choose from. If the search bar is left empty clicking on a search name takes you to their home page. If data is entered in the search bar then by clicking on any search engine your search will take place. If you cannot find what you are looking for just use the left arrow in IE8 for example and it takes you back to the search engine choice page retaining the requested data in the search bar. This search can be referred to at a later date just by putting in the first few characters of the search.
For more information
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As the site has now passed 250,000 hits we are for a limited time only offering Small UK Businesses especially those in the FSB or Chamber of Commerce the chance to advertise for FREE in any one of the 150 Categories listed in the One Stop Link Shop.
We will of course be selling advertising space (Subject to Approval) in any of the 150 categories. Discount will be available for multiple category advertising.
To advertise click on the link in any of the 150 categories email on firstname.lastname@example.org
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